About me

A commercial marketeer with over 14 years experience in the sports industry, I'm currently the Head of Marketing & Brand at Warwickshire Cricket, based at Edgbaston Stadium in Birmingham.

In my current role, I'm responsible for the brand and marketing function across the business which includes our domestic cricket teams, international matchdays to our growing conference and events business, which includes a new hotel opening in 2027.

Commercial revenues and cricket attendances have grown to record levels during my time at the Club, driven by a data-led and fan-first approach across our brand development and marketing execution.

Winners of the Marketing Campaign of the Year Award at the ECB Business of Cricket Awards in 2022, 2023 and 2025, plus individual Rising Star of the Year in 2017. With a background in Sport Journalism, previous roles include Media & Marketing Manager at Derbyshire Cricket and Communications Assistant at Bolton Wanders FC.

Work
Articles
Achievements
Activity

Chris' achievements

Judging

Chris Airey has sat on the Creativepool Annual jury.

Annual 2026 Judge Best Brand to Work For

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