About me
Hi, I'm Cheryl and I'm a hybrid :)
Service Designer | Design Researcher | Innovation Strategist | Sustainability Creative | Brand Designer | Motion Graphic Designer.
I have over 3 years of UK agency experience and am currently undertaking a Master in Design innovation management. I believe in design thinking as a mean of making purposeful and systemic change. Through working on projects that communicate environmental and social issues, designing smart and human centric programmes or tools, I developed a strong thinking in using strategic, creative and innovative approach to make sense of the world's complex challenge.
I specialise in brand & sustainability creative developments, ranging from contents to programme design. I've helped created and delivered strategic brand porjects and communications campaigns for a wide range of clients, from consumer and retail brands like Twinings Ovaltine and The body shop to artworld Theatres and NGOs. I have a primary focus on users research, using different methodologies to generate insight for the projects. I can realise concepts through branding, mock-ups, storyboards, animation, art direction and visualisations.
When I'm not at work, I like to always be on the go, travelling around Europe, exploring latest exhibitions and searching for new inspirations to feed my starving brain. I also enjoy book binding when I'm in need of a calming activity. ( It will be either that or the guitar.)
Skills
After Effects, Animation, Brand / Logo Design, Branding, Icon Design, Illustration, Motion Graphics, Photo Editing, Photoshop, Print Design, Typography, Visual Effects, Visualising, Web Design