About me

Chermine is a Global Creative Lead.
Being Half Iranian, half French with a British wife, he's never been shy to explore the world and learn from other cultures. He worked in Paris, Dubai, Beirut, London, Amsterdam...
Here are some other things he has done in 24+ years in advertising and 45+ years on earth: He worked for Airbus and launched the A380, made London double decker buses run on coffee fuel, made a female empowerment campaign in Lebanon before it was cool to make female empowerment campaigns, introduced the adidas Futurecraft4d.
In 2024 the Waiting to Live campaign for the NHS Blood and organ donations has won more than 70 awards including 3 Grand Prix, 4 Cannes Lions, 5 D&AD Pencils, making him 2nd most awarded Creative Director in UK, 7th in Europe and 49th worldwide according to the Global Creative Ranking of The One Club for Creativity.
But more importantly out of the 233 kids featured in the campaign, more than 50% received their lifesaving transplants.
He is the proud father of 3 very rebellious but wonderful girls.

Chermine's Inspiration Pool

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