. . .

About me

I'm Charlotte, a strategist with over a decade of experience helping brands find their voice, sharpen their purpose, and show up meaningfully in culture. My focus is always on finding the human truth at the heart of the brief, then turning that into something bold, relevant and impossible to ignore.

Over the years, I've worked across a wide mix of categories, from spirits and skincare to fashion retail, travel and luxury, helping brands like Havana Club, Dr. Jart+, Paco Rabanne, George at ASDA and First Choice relaunch or rethink what they stand for. What ties it all together is my belief that strategy has to earn its place, with insight, with impact, and with a healthy respect for the speed at which culture now moves.

I spend a lot of time exploring how consumer behaviour is changing, whether it's how Gen Z are reshaping the rules of premium, why brand purpose needs a serious reset, or how midlife women are rewriting the cultural script. I love helping clients get to clarity, push their ambition, and make creative that resonates in the real world.

Skills: Brand Strategy, Social Strategy, Comms Planning, Brand Transformation

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working locationsLondon: United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesStrategy Manager

Achievements

GoldBronze

Judge

See all achievements

Recommendations

Currently No Recommendations

Skills

brand strategy, Comms Planning, Social Strategy

Clients

Pernod Ricard USA

Activity

Connections9 Followers191 Following19

Likes0

Creativepool member since 30 January 2018

Charlotte's achievements

Site Achievements

Top 25

1 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2022

George @ ASDA: Arrive Like You Mean It for George at ASDA Gold Music Bronze Advertising: TV

Judging

Charlotte Willcocks has sat on the Creativepool Annual jury.

Annual 2026 Judge Effectiveness

Featured work

Work picked by the Creativepool editors for the homepage.

For Goodness Shakes Brand Relaunch and First Social Campaign Shakes Things Up for the Brand

29 May 2018

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.