About me
I have been freelancing as a Copywriter and producing content for my award-winning blog, since January 2016.
For the last 18 months, I have been freelancing as a copywriter for creative brands; writing website copy, longer copy such as press releases, blog posts and magazine features, as well as shorter copy in the form of Instagram captions and Tweets. My copywriting has been featured in popular publications, such as Brides Magazine and The Huff Post, and I have written for top blogs like And So To Wed. This job demands that I am constantly proofreading, and copy and sense checking everything, to ensure that the client is thoroughly happy with my work. I thrive on the challenge of creating a key tone for a client and embedding that in all of the copy work I produce so they have a consistent and recognizable voice. I love developing strategies that clients can use, in line with their brand guidelines, throughout their marketing.
I began my wedding blog when I first started out in the wedding industry, in order to show potential clients my extensive knowledge, and to offer them realistic planning advice. After a year of writing my blog - featuring posts ranging from advice articles, opinion pieces, and other journalistic work - I won Highly Commended Blog in the 'wedding and events' category of the UK Blog Awards 2017. I take a journalistic approach to writing content - I go out and find a story, research every aspect of it and then craft my story into an exciting and entertaining read. I like to put a different spin on popular topics, explaining complex ideas through direct and concise copy, to make my writing engaging, enjoyable and accessible. This dynamic approach has really helped me to form a strong readership, and made my work more meaningful. I delight at telling stories through my work in order to fully engage with my audience. I relish every opportunity to write meaningful, powerful and emotion-evoking stories that are important to the target audience and propels them into action.
Being the sole writer for my blog demands that I am a constant ideas machine, and it's down to me to think up new ideas and ensure the successful completion of every task. Writing effective copy is a challenge I revel in and it's my driving force each day. I also have an in-depth knowledge of SEO and social media, which is efficacious in making my content effective across multiple social channels. I am in charge of all of the social media for my business, and I am adept at understanding the different functions each platform and how they are best used in marketing. I am confident in using Google Analytics to understand what is attracting the most engagement from customers and implementing my findings into future work.
As a one-woman business I have to to be superbly organised, self-motivating, and manage my constantly changing priorities. I constantly need to think on my feet to come up with creative solutions to any problems that may arise, in an incredibly fast-paced environment. I am hugely passionate about creating engaging content and I want people to be as excited and enthusiastic as working with me as I am about working with them.
Copywriting is my absolute passion, as I love the way words are so powerful in the way they can spark readers into action The sense of satisfaction that I get from producing effective copy that a client is delighted with is unrivalled by any other part of my current career.
Thank you so for taking the time to consider my application, and I look forward to hearing from you soon.
Charlotte Spain
Skills
Content, Copywriting, Proof Reading, SEO, Social Media