About me
I've probably learnt more about myself as a creative in the past 2 years than I have at any other point in my career. Having started out in the advertising world, working freelance as an art director in a variety of agencies in London and abroad, I honed my conceptual ability as a creative. This was and still is one of the things that I consider to be vital to how I have worked and how I continue to work, because it's the thorough understanding of the concept behind a piece of work that gives it it's substance. It's this part of the work that truly resonates with people.
Having left advertising and returning to London, pursued a career in design because I wanted to become more hands on with the work I was producing. As much as I enjoyed the creative control of the idea, I was also fascinated in the craft side of things and the technicalities involved in bringing it to life. This is something that I believed would make me a more rounded creative as well.
The fore mentioned 2 years have been the most hands on and beneficial to who I am now, not only as a creative, but as a person. Being solely responsible for all the creative output of an agency is something that I never thought I would encounter in my life, but I've learnt how important it is to embrace something like that. Being allowed to take every piece of work in my own direction from conception, all the way through to execution may be considered quite daunting for a lot of people, but I've loved every minute of it.
Taking on as many different projects as I can has pushed me to explore and try out things I may have never come into contact with before. It has given me a whole new view on what a designer is and the potential of the craft itself. I am constantly thinking of ways that every piece of work can be pushed above and beyond what is expected of it which has meant that I have developed a mindset of learning from doing. Always trying things out and learning from the mistakes is at the absolute core of what it is to be a maker.
Skills
Art Direction, Editing, Graphic Design, Illustration, Photography, Photoshop, Storyboarding, Web Design