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About me

Strategic Project & Activation Lead | Brand Experience Specialist | Remote‑Ready, Operationally Strong, Client‑Facing Professional

A strategic, solutions-driven project and activation lead with 15+ years of experience delivering integrated brand and activation campaigns, BTL initiatives, events, and expos. I bring a rare blend of structured project discipline, creative problem-solving, and brand-led thinking — ensuring every project is delivered on‑strategy, with precision, impact, and a deep understanding of both client and consumer expectations.
My background spans brand management, executive support, and event operations, giving me a 360° view of how brand experiences come to life. I've managed end-to-end activations across diverse touchpoints, working closely with clients, ATL partners, and creative teams to unify messaging and elevate brand presence.
I oversee full activation workflows — sourcing, artwork development, brand ambassador training, on-site execution, and reporting. I also develop, brief, and manage brand collateral and campaign materials, ensuring every asset is aligned, intentional, and produced to support campaign objectives across activations, events, expos, and internal launches.
A natural self‑starter, I work confidently and independently while thriving as a team player who builds strong relationships across creative, operational, and client-facing environments. As I transition into a fully remote working model, I bring the advantage of deep, hands-on experience managing teams on the ground — giving me a practical understanding of how activations and brand experiences operate in real time. This allows me to lead remotely with clarity, credibility, and operational insight, ensuring teams feel supported, aligned, and empowered even when I'm not physically present.
Proficient in the Microsoft Office Suite and adaptable to project management tools, I create structured documentation, manage budgets and timelines, and maintain clear communication across stakeholders. I embrace emerging AI technologies to enhance workflow efficiency, reporting, and collaboration — supported by a strong growth mindset and continuous upskilling.
I thrive in fast-paced, multi-stakeholder environments and bring strengths in vendor management, cross-functional coordination, escalation handling, and operational excellence. If you're looking for someone who can turn strategy into seamless execution, manage complex workflows, and bring both structure and creativity to brand experiences, I bring the depth, versatility, and mindset to make it happen.

CORE STRENGTHS
Project Leadership — end-to-end ownership, timeline control, stakeholder alignment
Campaign & Activation Management — BTL, ATL integration, multi-channel execution
Event & Expo Delivery — vendor management, production oversight, on-site leadership
Brand & Collateral Management — media kits, trade kits, promotional assets, briefing & oversight
Cross-Functional Coordination — vendors, sales teams, creative partners
AI & Digital Adaptability — emerging tools, workflow automation, rapid upskilling
Remote Collaboration — global teams, virtual environments, time-zone agility
Operational Excellence — documentation, reporting, process improvement
Independent & Self‑Driven — proactive, accountable, solutions-focused

Keywords for visibility: Executive Assistant | Project Management - Integrated Campaigns - BTL Activations - Event Production - Brand Collateral - Campaign Execution - Vendor Management - Stakeholder Engagement - Creative Operations - Cross-Functional Leadership - Workflow Optimization - AI Tools - Project Tracking - Remote Collaboration - Budget Management - Timeline Control - Brand Experience - Experiential Marketing - Expo Management - Problem Solving - Agile Learning - Self‑Starter - Independent Worker - Team Collaboration

Details

AvailabilityLooking for work

ContractRemote

LocationBoksburg, South Africa

Skill LevelSenior

LanguagesEnglish, Afrikaans

Tagged Job TitlesProject Manager, PA - Personal Assistant, Events Coordinator

Achievements

Pro member:

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Contributor:

Charleen has been a Contributor since 30th January 2026.

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Recommendations

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Skills

Agency Coordination, Brand Management, Branding, btl project lead, Budgets Planning / Allocation, Campaign Planning, Client Services, Consultancy, Entrepreneurship, Event Design, Event Management, Experiential Marketing, Marketing, Problem Solving, project management, Promotions

Sector Experience

Brand Management, Branding, Consulting Services, Event Organisers / Management, Exhibitions, FMCG, Marketing, Retail, Wholesale

Clients

Tiger brands

Awards

Loeries - Gold

CV / Resume

Charleen's CV/Resume

Activity

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Creativepool member since 16 January 2024

Charleen's work

Checkers Championship Boerewors Sponsorship - Koo & All Gold (Heritage Weekend)

Albany & Soweto Marathon

Albany Share your Message of Love

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