Chaos
Guildford
ABOUT
How does one designer menswear boutique company compete with the multiple chains? Ikon engaged Chaos for strong branding and a ‘designer shop window’ website.
Using new creative images and clever messaging, we brought Ikon’s designer knowledge and passion for fashion to life.
A key feature on the website is the unusual central navigation bar, maximising picture space and splitting text between customer desire and service delivery. It proved to be just what Ikon needed to become more iconic.

Back to Ikon brand refresh project
Massimiliano
Graphic designer \packaging designer, Intuzuri
United Kingdom
Karine Fortier
Creative Direction Design For Visual Communication, Freelancer
United Kingdom