ABOUT

How does one designer menswear boutique company compete with the multiple chains? Ikon engaged Chaos for strong branding and a ‘designer shop window’ website.
Using new creative images and clever messaging, we brought Ikon’s designer knowledge and passion for fashion to life.
A key feature on the website is the unusual central navigation bar, maximising picture space and splitting text between customer desire and service delivery. It proved to be just what Ikon needed to become more iconic.