About me

I would like to introduce myself, as I am a product / branding graphic designer and art director.

With over 17 years of experience in the high-end fashion magazine industry as well as branding, ecommerce app and websites, I have worked across both womenswear and menswear, providing creative direction to established brands. I have a high level of knowledge on fashion and understand the industry well, working my way to the top over the past decade.

My time working at Net-A-Porter, Hershesons, ELLE and Cosmopolitan in the UK, has given me shoot experience, branding design, digital design, a great contacts book of photographers and illustrators, a trained eye for a strong image.

As I was born in Hong Kong and moved to the UK at a young age, I am fluent in English and Cantonese. I still visit Hong Kong and therefore am also familiar with the Asia fashion market.