About me

Creative Director and copywriter with 20+ years in advertising, working across brand storytelling, campaigns and emerging technology.

My background combines traditional creative leadership with hands-on work in innovation and immersive media. Alongside agency work, I founded and led a VR/AR startup focused on immersive storytelling and spatial experiences, collaborating closely with developers, designers and global teams.

This hybrid path led to projects presented internationally, partnerships with major companies and participation in highly competitive startup and technology programs.

Earlier in my career I also worked on international institutional campaigns in Asia, including consulting work with the International Organization for Migration in Seoul.

I'm particularly interested in the intersection of creativity, technology and culture, where ideas, design and new tools come together to create experiences that are both meaningful and memorable.

Today I collaborate with global teams across the WPP network, contributing to international brand projects with a focus on LATAM audiences. Based in Brazil, I work with distributed teams and global hubs across the Americas.

Skills

AI-assisted Creative Workflows, brand storytelling, Branding, Campaign Development, concept development, content strategy, Copywriting, Creative, Creative Direction, creative strategy, creative technology, digital experiences, Digital Marketing, Digital Strategy, Global Campaign Adaptation, immersive storytelling, innovation, Innovation Projects, Lead, localization, Marketing Strategy, scripwriting, Social Media, Spatial Experiences, Transcreation, Translation, VR / AR / XR

Sector Experience

Advertising, consumer electronics, Digital platforms, Entertainment, Health Communication, Immersive Media (VR / AR / XR), Innovation Labs, International Organizations / NGOs, Public Sector Campaigns, Startups, Technology

Awards

Cannes Lions - Bronze, CCSP - São Paulo's Creative Club, Clios - Gold, D&AD Award - In-book, New York Ad Festival - Best of Show

Clients

Apple, bayer, Coca-Cola FEMSA, Deloitte, Faber Castell, Gol Airlines, Havaianas, International Organization for Migration (United Nations), Oracle, PepsiCo, PSA's Campaigns, volkswagen