About me

I am a brand and design research specialist, passionated about consumer insight building and nurturing brands

Since starting out in research in 2002 (then as a trained ethnographer) my experience has spanned the entire brand journey - from innovation, NPD and branding, through to the challenges of inspiring design planning and efficient design development

I enjoy strategic challenges, untangling the complex relationship consumers have with brands, unearthing underlying consumer insights and then unlock what it takes to create great visual brand identities 

/ brand experiences

As part of the strategy I often advise on brand / design positioning, the role of different design touch points across the marketing mix, semiotic meaning / trends and NPD / innovation opportunities

Clients I have worked with in the past include: Reckitt Benckiser, Novartis, GSK, Unilever, Kraft, Nestle, Heinz, McDonalds, Diageo, Pernod Ricard, Bacardi, Electrolux, Boots, Tesco, Next and so on... and m