About me

With over twenty five years working as a graphic designer, I am adept at pitching ideas and driving design projects from concept to final stage delivery. I work with editorial, commercial and marketing teams to strategically articulate campaign stories. I see design as a communication tool, a way of crafting typography, colour, illustration and imagery to enhance the experience for the consumer and provide opportunities for growth and evolution.

I am confident working within existing design guidelines in maintaining a consistent aesthetic; creating work that is visually appealing and on brand. I create strong design assets across social media platforms with a firm understanding of marketing and advertising and have experience creating packaging, labels and merchandise for products. I work across a broad range of print & digital campaigns including books, brochures, brand identities, magazines, slide decks, posters, look books, media packs, presentations, newsletters, infographics and social media icons. I am adept at working solo on projects and also managing teams and ensuring budgets and time scales are met and on schedule.

I am also an experienced stylist and have worked with many photographers to shoot product, lifestyle and portrait images. I have an understanding of lighting and composition and have more recently been creating videos, animated gifs and title sequences.

I live in East Sussex with my partner, my two step children and my much loved dog Toots and have a home studio with the ability to work remotely.

Skills

Art Direction, Branding, Graphic Design

Sector Experience

Books & Periodicals, Branding, Catalogues & Brochures, Charity / Not for profit, Creative Services, Design, Exhibitions, Point of Sale