About me
My work covers a variety of disciplines from design & illustration to advertising & marketing. I have undergone a variety of work placements for example at DDB London (Advertising Agency) & Why Not Associates (Graphic Design); these experiences have informed my working process immensely. My work tends not to follow recurring subjects & themes; continuity is revealed through the creative execution of my work. I aim to produce powerful responses to briefs & to invoke a reaction & process of consideration from the audience.
My work is driven by a fundamental curiosity with communication & interaction with the viewer, as well as aesthetic value & function of design in society. Research is crucial to my working process. To have a comprehensive understanding, I break down an idea to its most basic form, exploring every feasible direction before visualizing the concept.
I usually work with digital media. Being very structured & processed it reflects the organized & logical aspect of my personality. However, I often to combine this systematic technique with the contrast of hand made imagery & illustration, adding elements of spontaneity to my work.
I recently opened my own company, which is currently operating as a facilitator for freelance design work. I have a lot of experience with project management, sponsorship & PR through organizing exhibitions for the past 3 years. By taking every oppertuity I hope to further my focus & learning of every aspect of the design industry