Caspian Group Creative Director, Tech Festival

ABOUT

CHALLENGE
We need to create cut-through and awareness of the new Sunmax brand range in place of
a comprehensive ATL campaign.
OPPORTUNITY
Using digital execution, we build intrigue and excitement around the brand’s key message of ‘fighting the 10 causes of aging’. Expert buy-in helps drive this campaign and encourage consumers to trust in the brand.
SOLUTION
With such an innovative product, we are going for an industry first. Using state-of-the-art projection mapping we can deliver the brand’s key message with a famous digital personality, Gabriela Pugliesi, as the hero, and her face as the canvas.
EXECUTION
• Strategy
• Creative concept & film
• Creative oversight of local activation

MADEIT CREDITS

  • GSK - SkinClient
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