ABOUT
CHALLENGE
We need to create cut-through and awareness of the new Sunmax brand range in place of
a comprehensive ATL campaign.
OPPORTUNITY
Using digital execution, we build intrigue and excitement around the brand’s key message of ‘fighting the 10 causes of aging’. Expert buy-in helps drive this campaign and encourage consumers to trust in the brand.
SOLUTION
With such an innovative product, we are going for an industry first. Using state-of-the-art projection mapping we can deliver the brand’s key message with a famous digital personality, Gabriela Pugliesi, as the hero, and her face as the canvas.
EXECUTION
• Strategy
• Creative concept & film
• Creative oversight of local activation
MADEIT CREDITS
Caspian was recognised as an Industry Influencer on 15th March 2016
Pro accounts have added benefits for Creativepool members. To get your Pro account go here.
Caspian has been a Contributor since 15th March 2016.