About me
I'm Casey Bowers, a senior copywriter with nearly 20 years of experience across advertising, marketing, PR, and journalism. Oh, and a couple of children's books for good measure.
I'm a visually literate, design-conscious writer who's as analytical as I am conceptual. I like big ideas, but I give more of a damn about being clear and making the work actually work.
I don't have a big ego. I do have high standards.
I specialize in turning complex messages into simple, effective communication with some heart and guts that bleeds across brand voice, campaigns, messaging, and content (I hate this word).
I work best with smart, curious teams who want to make genuinely good work and don't mind working with a contrarian punk with different wiring.
Skills
Brand Stategy, brand voice, content strategy, Copywriting, Messaging Strategy
Sector Experience
E-Commerce, Education, Finance, Healthcare, Music, Pharmaceutical, Retail, Travel & Leisure