About me

I'm a strategic and creative communications pro with a strong background in beauty and lifestyle. I balance big-picture thinking with hands-on execution, managing social and content strategy with clarity and efficiency.

If you need engaging, accessible content, or a fresh new voice for your brand, then look no further.
Specialties: digital marketing, copywriting, beauty, content strategy, production and planning, blogging, brand messaging, editing, social media planning and management, tone of voice and influencer relationships, meta ads and EDM comms.

Caroline's achievements

Site Achievements

Top 25Copy Editor Top 25

1 Featured

Featured work

Work picked by the Creativepool editors for the homepage.

I R Y N A

3 October 2022

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