About me

I'm a strategic and creative communications pro with a strong background in beauty and lifestyle. I balance big-picture thinking with hands-on execution, managing social and content strategy with clarity and efficiency.

If you need engaging, accessible content, or a fresh new voice for your brand, then look no further.
Specialties: digital marketing, copywriting, beauty, content strategy, production and planning, blogging, brand messaging, editing, social media planning and management, tone of voice and influencer relationships, meta ads and EDM comms.

Skills

Advertising, blogging, Brain storming, brochures, catalogues, Content, Content Planning, Content Stategy, Copywriting, Digital Marketing, Direct Mail, Editing, Email Marketing, Hubspot, Paid Social, product naming, Script Writing, SEM, SEO, Social Media, Storyboarding, tone of voice, website

Sector Experience

Beauty, Direct Response, fragrance, Healthcare, Lifestyle, skincare, wellness

Awards

Real Media Awards

Clients

Avon, Avon Cosmetics, Bodytrim Weight Loss, David Babaii, David Babaii Haircare, Duke Marketing, JML Direct, KIMA Coffee, Piksters, Pure Beauty Magazine, Reader's Digest, Reader's Digest Australia, Skin Physics, Skin Physics Skincare, Tooth Toner

Ranking
#1 Ranked Copy Editor
Recommendations
- 
Currently No Recommendations
Achievements
Top 25 Copy Editor Project featured:I R Y N A
on 3rd October 2022
Tagged Job Titles
Copy Editor, Digital Marketing Manager, Communications Manager
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Sydney, Australia, Australia
Skill Level
Junior, Middleweight, Senior
Languages
English
Creativepool member since 23 January 2009