About me

Caroline Smith, Group Chief Marketing Officer - Luxury Portfolio at Norwegian Cruise Line Holdings Ltd

Caroline Smith is Luxury Group CMO for Regent Seven Seas Cruises & Oceania Cruises. She joined the company in 2015 and advanced through various leadership roles, becoming Vice President of Global Marketing in 2021 and Managing Director, International, in 2022.

In her current role, Caroline is responsible for shaping the brand vision & portfolio strategy, driving brand demand for commercial growth, and maximizing return on marketing investment through advanced analytics and performance optimization. She oversees the global marketing strategy for traditional and digital paid media, direct mail, email, public relations, communications, social, e-commerce, sponsorships, and partnerships.

With deep expertise in global consumer marketing and over 20 years in brand management, Caroline has a proven track record of delivering successful, insight-led business strategies across multiple sectors to build revenue. Her background includes senior roles in brand licensing and global brand management, developing and marketing some of the world's most iconic consumer products.

A core focus of Caroline's work is strategic brand partnerships. She has successfully developed and activated collaborations that elevate brand equity, unlock new audiences, and deliver long term value. She is particularly known for forging commercially effective partnerships that are authentically aligned with luxury brand values—ranging from experiential collaborations and sponsorships to high profile global alliances.

A strong advocate for modern luxury marketing, Caroline champions innovation, data informed decision making, and creative excellence, while preserving the emotional storytelling that defines the sector.