About me

Creative, collaborative, colourful (alliterative) strategist. Specialist in customer engagement, loyalty, and customer experience.
I love bringing data, technology, and creativity together to strengthen brands, one customer by one, at scale.

Leads 50 strong team of stategists (brand, social, CRM) and UXers at RAPP, where we stand up for individuality.
Passionate ED&I advocate, pushing the agenda on Diversity Marketing.

Side hustle: aspiring artist @caroparkesart

Caroline's achievements

Site Achievements

Top 25Strategy Director Top 25

3 Featured

Featured work

Work picked by the Creativepool editors for the homepage.

Don't Google It, Fumble It

28 September 2023

Don't Buy It

28 September 2023

Ambitious Applications

28 September 2023

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