About me

Carole Bonney - Curriculum Vitae

Personal Profile and Personal Attributes

- Highly perceptive individual with a broad range of skills and business acumen.

- Pragmatic and quietly confident project management style (not a schmoozer).

- Self-motivated and independent.

- A strong conceptual thinker producing compelling proposals for clients.

- Able to independently research subject matter and assimilate different brand and corporate cultures into writing style.

- Practical production and technical knowledge to realise concepts and meet budgetary/logistical/deadline constraints.

- Values time as much as money; knowledge more than bravado

- Results driven

Experience / Specialisms

- Imaginative and highly knowledgeable writer.

- 24 years of experience in concept development, writing and art direction.

- Qualified copywriter for the written and spoken word.

- Copywriter - web, electronic and print.

- Script writer - video/CD-Rom scripting and storyboarding, presentations and speeches.

- Video director/interviewer and producer.

- B2B and B2C experience across a plethora of different brands from cosmetics to trucks.

- Skilled in writing easily translatable copy.

- Ability to utilise several styles and engage audiences and readers with different cultures or demographics.

- Instinct to combine visual and word-smith talent to work cohesively and powerfully.

- Clients include Saab, Sony, RHM, UDV, H. P. Bulmer, Alliance and Leicester, Avon, Black & Decker