About me

Carlos Simpson is a strategic graphic designer, artist, and executive mentor working at the intersection of identity, decision-making, and leadership.

He helps organisations define how they think, not just how they look. His work focuses on brand identity systems, communication frameworks, and design as a tool for structured decision-making.

Through Carlos Simpson Design Studio, he partners with founders, institutions, and leadership teams to build clarity, consistency, and long-term positioning.

Alongside his studio practice, he also mentors and coaches at the executive level and develops artistic work exploring identity, perception, and human behaviour.