About me

Carlos is a strategist, creative, researcher, academic and writer with twelve years

experience understanding clients marketing aspirations from concept to execution. He champions consumer-centric, two-way dialogues that enable more meaningful

relationships between brands, consumers and wider society. He's particularly focused on how to use social media effectively, how to show a good return on clients investment and how to always make brands more popular, entertaining and socially and culturally responsible.

His experience in business management, creative innovation, content and design, multichannel communication and digital technology have helped Proctor & Gamble !nd a more environmentally responsible voice for Ariel, Daz and Future Friendly. Engaged Christian Aid with a new and younger audience. Advised O2 how to use retail space for a service thats essentially invisible. And helped MTV, Diesel, 55DSL, Eastpak, Playstation, Ted Baker and Olympus Cameras stay young at heart.