About me
I'm a creative leader with a background in powerful visual storytelling and over 20 years of experience in branding and communication. My work has evolved from advertising and art direction into building brand systems and designing digital product experiences, helping turn complex technology into clear, human-centered solutions.
Combine strategic thinking, strong visual craft, and hands-on execution while leading designers and collaborating with cross-functional teams to create meaningful brands, useful products, and healthy creative cultures across the US, Brazil, and Latam markets.
Skills
Advertising, Art Direction, Brand / Logo Design, Branding, Calligraphy, Creative Direction, Digital Strategy, Furniture Design, Graphic Design, Illustration, Packaging, Packaging Design, Photoshop, Print Design, UX/UI
Sector Experience
Advertising, Design, Technology
Awards
Effie\'s - Gold, Effie\'s - Silver
Clients
Alpina, bayer, Exito, Ford, General Motors, Hero Motors, Hewlett Packard, juan valdez, Nestlé, Nokia, Postobon, TelMex
#30 Ranked Art Directoron 26th November 2018 Project featured:Coffee growers and mothers
on 9th September 2019 Project featured:Pasaste de Nivel - Cross the level
on 14th July 2020 Project featured:Bicentenario Edición Especial
on 3rd August 2020 Project featured:El Camino del Jaguar - Coffee
on 27th January 2021 Project featured:CERO
on 22nd July 2021 Project featured:Generacion JNVLDZ
on 3rd October 2022