Carlos "Charro" Altamirano
VP Creative
ABOUT
In Peru, 1 out of 4 children work and over 1 million of them spend their time on the streets instead of in school. Unfortunately, this really is not newsworthy for Peruvians anymore.
We decided to give child labor a voice by using the least expected media: Movistar’s interactive voice response system.
We replaced the call center automatic machine voice with the voices of child workers.
AWARDS
Ad Stars Crystal
Apap awards
Cannes Lions - Shortlist
Caracol de Plata
Cream Award
El Chupete
El Ojo Bronze
El Ojo Silver
El Sol
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