ABOUT

In Peru, 1 out of 4 children work and over 1 million of them spend their time on the streets instead of in school. Unfortunately, this really is not newsworthy for Peruvians anymore.

We decided to give child labor a voice by using the least expected media: Movistar’s interactive voice response system.

We replaced the call center automatic machine voice with the voices of child workers.

Date created: June 2017 2017-06-01T00:00:00+0100
Date published: 28 February 2021 2021-02-28T02:20:13+0000

AWARDS

Ad Stars Crystal
Apap awards
Cannes Lions - Shortlist
Caracol de Plata
Cream Award
El Chupete
El Ojo Bronze
El Ojo Silver
El Sol

MADEIT CREDITS

  • MovistarClient
Annual 2021 JudgeMusic & Sound

Child Labours Call

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