About me

With a career spanning over 24 years, I've collaborated with leading agencies and renowned brands such as SAA, AB InBev, Mercedes-Benz, Nedbank, Absa, Cadbury, and Vodacom. My extensive experience across disciplines—including ATL, BTL, branding, and packaging—has honed my ability to challenge ideas with unconventional strategies.

As a creative director and executive creative director, I've led both large and small studios, overseeing creative strategy, concept development, design execution, and managing client relationships.

In addition to my extensive creative career, I offer specialised creative coaching services designed to empower individuals and teams to reach their full potential.

What I Offer:
Team & Individual Mentorship: Refining creative skills, fostering confidence, and mentoring future leaders.

Leadership Development: Coaching emerging leaders to manage teams, inspire creativity, and drive strategic growth.

Brand Consultancy: Guiding companies to overcome brand challenges, maintain consistency, and elevate their vision.

AI-Driven Learning Paths: Crafting personalised learning experiences powered by AI, aligned with team and career goals.

Key Outcomes:
Empowered, future-ready teams
Strong, creativity-driven leadership
Personal growth for creatives
Brand solutions that deliver and endure

My branding and design philosophy is straightforward: enduring brands communicate a defined strategic personality and consistent narrative based on a robust, well-thought-out strategy. A great brand cannot be built without meaning and purpose.

Skills

Brand / Logo Design, Branding, Creative coaching, Creative Direction, Graphic Design, Packaging Design

Sector Experience

Brand Development & Management, Branding, Creative Brand Strategy, Creative Coaching, creative direction, Creative Graphic Design, Packaging

Awards

Best Rebrand in Africa AB inBev, Loeries - Bronze, Loeries - Craft, Loeries - Silver