About me

I am a creative professional with more than 20 years of experience, currently holding the position of Vice President Creative at Fbiz. Before this role, I have worked in renowned regional and global agencies, such as Wieden+Kennedy, Leo Burnett Tailor Made, DM9DDB, and Artplan, and have catered to brands across diverse sectors, including Google, Facebook, Pepsico (Pepsi and H2Oh!), J&J (Neutrogena, Johnson's Baby, Neostrata, Sempre Livre, Carefree), Unilever (Seda, Rexona), Warner Bros., P&G (Always, Ariel), McDonald's, Stellantis (Fiat and Jeep), Itaú, and Banco BTG, in addition to institutions like WWF, ACNUR, Instituto Maria da Penha, and Alana. I'm also the co-president of the Clube de Criação Brasil, the largest institution of Brazilian creativity.

I have developed a strong ability to find purpose in client initiatives, combining conceptual thinking with innovation and data. Furthermore, my passion for working with people drives me to develop teams and resolve conflicts.

I was appointed by the DDB network as one of the 10 global female leaders of the next generation, and my work has received recognition at leading creativity festivals worldwide, including Cannes Lions, ADC, The One Show, Effie, and Clube de Criação. I have also been invited to be a jury member in prestigious award shows like New York Festivals, El Sol, TikTok Ad Awards, and Andy Awards, in addition to teaching at Escola Cuca.