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About me

Cape Town born and bred, Carl has worked at leading agencies across diverse brands, categories, and continents. He believes the right creative idea can solve any problem and that all stress disappears when that big idea lands. His work has earned recognition at major shows including The One Show, D&AD, Cannes Lions, the Loeries, and Bookmark Awards.
As Chief Creative Officer of TBWA\Hunt Lascaris Johannesburg, Carl is helping shape the agency's growing reputation. In just two years, the team has achieved a number of accolades: Cannes Lions Regional Network of the Year 2024, Best Digital Agency, Best Brand, and the Special Honours Award for 'Best Creative' at the Bookmark Awards. They also won Overall Agency of the Year at the Creative Circle's 2024 Best of the Year Awards and in 2025 his team won the coveted Grand Effie at the Effie awards.
Carl currently serves as Chairperson of the Creative Circle and sits on the board of the Loerie Awards.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationSandton, South Africa

Skill LevelJunior, Middleweight, Senior, Director

LanguagesEnglish & Afrikaans

Tagged Job TitlesChief Creative Officer

Achievements

Judge

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Graphic Design, Photography, Strategy Planning

Sector Experience

alcohol, Automotive, Finance, FMCG, Hotels & Resorts

Clients

LIBERTY FINANCE, Mcdonalds, Nissan, Savanna Cider, WINDHOEK BEER

Awards

BOOKMARK AWARDS, Cannes Lions, Clios - Bronze, D&AD Award - Black Pencil, Loeries - Gold, Loeries - Grand Prix, One Show - Bronze Pencil

Trade Associations

creative circle, The Loeries

Activity

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Creativepool member since 1 February 2026

Work
Articles
Achievements
Activity

Carl's achievements

Judging

Carl Willoughby has sat on the Creativepool Annual jury.

Annual 2026 Judge Small Agency of the Year

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