About me
Cape Town born and bred, Carl has worked at leading agencies across diverse brands, categories, and continents. He believes the right creative idea can solve any problem and that all stress disappears when that big idea lands. His work has earned recognition at major shows including The One Show, D&AD, Cannes Lions, the Loeries, and Bookmark Awards.
As Chief Creative Officer of TBWA\Hunt Lascaris Johannesburg, Carl is helping shape the agency's growing reputation. In just two years, the team has achieved a number of accolades: Cannes Lions Regional Network of the Year 2024, Best Digital Agency, Best Brand, and the Special Honours Award for 'Best Creative' at the Bookmark Awards. They also won Overall Agency of the Year at the Creative Circle's 2024 Best of the Year Awards and in 2025 his team won the coveted Grand Effie at the Effie awards.
Carl currently serves as Chairperson of the Creative Circle and sits on the board of the Loerie Awards.
Skills
Advertising, Graphic Design, Photography, Strategy Planning
Sector Experience
alcohol, Automotive, Finance, FMCG, Hotels & Resorts
Awards
BOOKMARK AWARDS, Cannes Lions, Clios - Bronze, D&AD Award - Black Pencil, Loeries - Gold, Loeries - Grand Prix, One Show - Bronze Pencil
Clients
LIBERTY FINANCE, Mcdonalds, Nissan, Savanna Cider, WINDHOEK BEER