About me

A Senior Marketing Manager with 15 years at Sony in B2B and consumer electronics, and now at Shell since Jan 2013. I have spent 5 years leading the global integrated communications for Shell Retail fuels working with key global agencies and automotive partners including Ferrari and BMW. I am now the team lead for integrated marketing for all our global B2C lubricants brands including Shell Helix for cars, Shell ADVANCE for motorbikes, and Pennzoil premium for the US only.

Managing multi-million dollar annual budgets through key agency teams, and delivering TTL comms via integrated teams.

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Carl's articles

Annual 2018 judging panel announced!

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