About us

We are Carat, the most progressive media agency network in the world. Our people, culture and organisation, are dedicated to building ideas that matter - this is the clear and simple message that drives all that we do.

We build by leading clients through complexity, connecting human truths rooted in real people, developing differentiating and powerful strategies engrained in this insight, and by harnessing the power of Dentsu Aegis Network.

Our ideas spring from a culture of creativity, experimentation and bravery. Ideas are the lifeblood of what Carat UK does. Our job is to lead our clients, by getting under the skin of audiences better than anyone else. By demonstrating a deep strategic understanding of their business problems. By creating big and imaginative organising ideas that design an entire ecosystem.

What we do matters because it creates value for our clients, for the network, and for our people by enabling them to create work that makes a real difference in the world. It matters because what we do helps clients’ businesses to grow. It matters because Carat UK is a place where our people collaborate to create brilliant ideas and have fun while they do it.

This all comes to life in a culture that recognises that diverse perspectives are a necessity to drive innovation. A fast-paced but balanced working environment encouraging everyone to be the best version of themselves.

Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves some of the UK’s largest brands, including Diageo, Kellogg’s, Mondelēz, Vodafone, Co-operative Group, Mastercard, Microsoft and Santander.


Media Planning

Sector Experience

Digital (SEO, PPC, SEM...), Print, Television


British Media Award, Campaign Media Award  - Highly Commended, Campaign Media Award - Finalist, Campaign Media Award - Winner, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Digiday Award, Eurobest Award, Festival of Media Award, IPA Effectiveness Award - Bronze, IPA Effectiveness Award - Gold, IPA Effectiveness Award - Silver, Marketing Week Award, Media Week Award, OMA Outdoor Advertising Award - Runner Up, OMA Outdoor Advertising Award - Winner


Aer Lingus, Arla Foods, Beiersdorf, Co-operative Group, Debenhams, Diageo, Hovis, Kellogg, Legal & General, Lionsgate, MasterCard, Microsoft, Mondelez International, Pandora Jewellery, Philips, Post Office, Premier Foods, Pringles, Santander, United Airlines, Vodafone, Whirlpool, Wickes

Trade Associations

Advertising Association, Chartered Institute of Personnel and Development CIPD, Institute of Professional Administrators IPA


Carat UK has been a Contributor since 5th February 2020.

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