About me

I'm an eclectic mixed media creative and digital storyteller: films, immersive experiences and innovated technology are my playground.

As a film director & a mixed media creative director with multidisciplinary skills I turn concepts into narrative projects working for the art, film and advertising industry.

I have spent many years creating stories and experiences for well-known brands such as Lamborghini, Google, Chrysler, Maison Martin Margiela and Nike to name a select few. I have created contents for museums such as the Louvre Abu Dhabi, the Fratelli Alinari Foundation and the Egyptian Museum; I have put all my love into social campaigns for such clients as Breast Cancer Now and Battersea Dogs & Cats Rescue Home.

My works expand to movies & documentaries, branded films, art installations, photography, AR/VR experiences, phygital and new immersive forms of storytelling.

After stints in New York City working for Mad River Post and in Kingston, Jamaica, working on reggae music production, in 2008 I move to London where I collaborate with post houses as The Whitehouse, The Mill and Family Editing among others, working with such clients as Google, Selfridges, Nike and Nokia. I work on feature documentaries "Girlfriend In A Coma" and "Europe At Sea" written by Bill Emmott, former Director of The Economist, and on theatrically released feature documentaries "Tempest" and BFI funded short film "Truck" with Rob Curry.

It's 2015 and after the shooting of a unique branded documentary for Chrysler I sign a rep with Great Guns UK and start directing for brands; my films have been soon 5-starred by David Reviews and collected reviews and awards from Nowness, Kinsale Shark, One Point Four, Indie Short Cannes, The Telly Awards, BFI, Webby, D&AD, the Milan Film Festival and The Video Consortium, The Guardian, Shots, Little Black Book,, Campaign, The Drum, Creativepool among others. My film for Lamborghini Urus has been showcased by Epic Games at the Build Munich 2019 as part of the best of automotive films 2019. I designed an experimental integrated course of "Directing and Screenwriting", part of the second year of the BA (Hons) Communication Design Course of the IED Turin; and I teach Branded Films Directing at the Civica Scuola di Cinema Luchino Visconti.

Film Director w/ Great Guns UK.

Founder & Artistic Director w/ The Curators Milan.

Based between London & Milan.

#authenticity #empathy #metaverse #innovationtech #storytelling #phygital #visual

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