ABOUT

There are hundred of millions of illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. Humanium is a new material made of recycled metal from gun destruction programs. The metal is melted and moulded into units, which are then made available for commercial production.

Armed violence is a worldwide problem accounting for more than 1,500 deaths each day. Every year at least 500.000 people are killed by firearms, making small arms true “weapons of mass destruction”.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • Åkestam HolstClient
  • Alex PichaDigital Producer
  • Alexander SvenssonDeveloper
  • Anders UllstrandClient Director
  • Cristoffer OvergaardDeveloper
  • Daniel SkantzeChief Technical Officer
  • Digge Zetterberg OdhPR Director
  • Fredrik DahlbergCopywriter
  • Harald HammarArt Director
  • Ida PerssonPR Director
  • Jacob OdqvistClient Director
  • Johan ÖhrnCreative
  • Johan PihlExecutive Creative Director
  • Julia StabergerAgency Producer
  • Kaj BouicPlanner
  • Kalle PeterzWeb Developer
  • Kalle SöderqvistCreative Director
  • Karl SundinCreative
  • Kenna MagnussonCreative
  • Magnus JakobssonCreative Director
  • Marten MagnussonCreative
  • Peter NorbeckDeveloper
  • * Cannes Lions Winners 2017
  • * Erik HagmanPhotographer
  • * Adam ReuterskiöldCopywriter

Who pooled - Humanium Metal