There are hundred of millions of illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. Humanium is a new material made of recycled metal from gun destruction programs. The metal is melted and moulded into units, which are then made available for commercial production.

Armed violence is a worldwide problem accounting for more than 1,500 deaths each day. Every year at least 500.000 people are killed by firearms, making small arms true “weapons of mass destruction”.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 31 October 2017 2017-10-31T16:45:06+0000


Cannes Lions - Grand Prix


  • Åkestam HolstClient
  • Alex PichaDigital Producer
  • Alexander SvenssonDeveloper
  • Anders UllstrandClient Director
  • Cristoffer OvergaardDeveloper
  • Daniel SkantzeChief Technical Officer
  • Digge Zetterberg OdhPR Director
  • Fredrik DahlbergCopywriter
  • Harald HammarArt Director
  • Ida PerssonPR Director
  • Jacob OdqvistClient Director
  • Johan ÖhrnCreative
  • Johan PihlExecutive Creative Director
  • Julia StabergerAgency Producer
  • Kaj BouicPlanner
  • Kalle PeterzWeb Developer
  • Kalle SöderqvistCreative Director
  • Karl SundinCreative
  • Kenna MagnussonCreative
  • Magnus JakobssonCreative Director
  • Marten MagnussonCreative
  • Peter NorbeckDeveloper
  • * Cannes Lions Winners 2017
  • * Erik HagmanPhotographer
  • * Adam ReuterskiöldCopywriter
Project featured: on 2nd November 2017

Humanium Metal