Cannes Lions Winners 2018 London

ABOUT

In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech.In 2018, using sound design & audio technology The Times brought his Unsilenced speech to the attention of over 1 billion people.

The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio. This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3milliseconds in duration. Combinations of sounds are selected and smoothed together by months of painstaking sound engineering The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice.

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • The TimesClient
  • Alan ByrnesExecutive Producer
  • Alan KellyCopywriter
  • CereProcProduction
  • Jenna PlantProducer
  • Jill ByrneHead of Marketing
  • Patrick HickeyCEO
  • Paul HughesHead Strategist
  • Sally OldfieldOperations Director
  • Shane O RiordanDesign Director
  • Ste RogersArt Director
  • * Cannes Lions Winners 2018
  • * Paul PowerVisual Editor
  • * Lauren McNinneyVoice Over Artist
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