About me

Through a systemic view of the marketing and communication market, I have dedicated the past years to the monitoring of the developments and trends in the communications market, believing in sensitive changes that make businesses today go far beyond traditional communication. Nowadays, I occupy a new position created to propose not only internally but also to clients a new model of communication and marketing, committed to results and solutions that go beyond the conventional media, called Direction of Brand Strategies and Integration. During the development of the so-called Integrated Communication, I have always sought to be aware of the brand and activation movements, always believing in entertainment as communication and as a brand platform. I worked as a Head Planner at Artplan, after Dream Factory - as an Executive Director - where I could lead processes such as the rejuvenation of the Coca-Cola brand through the Coca-Cola Vibe Zone project, launching products such as Speedy Ex