About me
Cam Blackley has over 20 years' experience of outstanding work at leading international creative shops including 8 years at Droga5 New York and Sydney, Publicis London, AMV BBDO, Grey, BMF; and for the last five years as the Chief Creative Officer at M&C Saatchi Australia.
Cam has partnered clients and guided award-winning creative on local and global brands spanning Department of Education New York, Big W, Aldi Supermarkets, Carlton United Breweries, British Telecom, Snickers, Mars, Tourism Australia, Tiger Beer, Sportsbet to name a few.
He values a great idea brought to life by brilliantly simple writing above all else. He believes and champions the notion that a script is your worst case scenario in the creative process (so it better be impressive) and he insists on flexibility (+ mischief) during execution to unlock unexpected magic.
Cam has been awarded hundreds of times at international awards including D&AD Black and Cannes Titanium, also D&AD Yellow, Cannes Lions, Grand and Gold Clios.
Cam is also a champion of creativity to the wider industry and is currently Chair of The Australian Writers and Art Directors organisation (AWARD). He has lead an overhaul of the brand identity, judging criteria, education and the award show. He has grown the reputation and scope of AWARD through his relentless advocacy and reach through the international community. He also created a three day festival This Way Up, a celebration of ideas which has attracted the cream of international speakers. Cam is no stranger to the stage himself, and spoke this year at SxSW in Austin.
Skills
Art Direction, Creative Direction, Script Writing, Writing
Sector Experience
Banking, Charity / Not for profit, Food & Beverages, Gambling, Gaming, Government, Retail, Travel & Leisure
Awards
Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Shortlist, Cannes Lions - Silver, Chip Shop Award, Clios - Grand Award, D&AD Award - Black Pencil, D&AD Award - In-book, D&AD Award - Nomination, D&AD Award - Yellow Pencil/White pencil, Eurobest Award Shortlist, Kinsale Shark Award, LIA Award - Bronze, LIA Award - Silver, Mumbrella Award - Winner, One Show - Bronze Pencil, One Show - Gold Pencil, One Show - Merit, Spikes Asia - Bronze, Webby Award
Clients
on 6th July 2021 Project featured:Craft Camera Action
on 12th July 2021 Project featured:Ugly Makes You Super
on 17th July 2023 Project featured:TAB FLOTILLA
on 19th July 2023 Project featured:Dig in Doug
on 29th July 2023 Project featured:G'day
on 28th September 2023 Project featured:Ausify Your Algo
on 13th April 2026 Pro member:
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Cam Blackley has been a Contributor since 25th November 2015.