My career has been a blend of strategic marketing, business development, event production and partnership building. In 2013, I launched DevLab with UCL which became the 3rd largest Open Device Lab globally and worked extensively with the startup and developer community organising technology events. As Global Marketing Manager in 2011 at mobile development platform Marmalade, I significantly increased license sales through partner engagement with mobile manufacturers. Particularly with Blackberry and Microsoft where I helped deliver more than 1,000 apps to their new mobile platforms for market launch.
In 2010, I put together partnerships with leading UK retailers to support the launch of the O2 Priority Moments Partner Programme which was the Gold Global and EMEA regional winner in the CRM category at the Smarties Global Awards. I also set up partner programmes for Lloyds to support the launch of Contactless Payment in the UK and for Visa, securing exclusive benefits for their customer