Callum's work

As a digital marketer, I had to be obsessed with my customers; what their frustrations were, where their 'watering holes' were and how best to communicate with them. I designed customer journey flows and landing pages to optimise conversions at every touch point, constantly iterating with data-driven rationale.

As a designer, I want to champion the user and combine my preexisting digital skills with my growing knowledge of user-centred design principles to create impactful digital products.