About me

Caitlin Cloete is a conceptual copywriting veteran who lives for:
- creating fully-integrated TTL/digital campaigns for global brands
- writing simple, sticky, engaging UX and web copy that keeps users glued to sites
- creating a memorable, kick-ass identities & tone of voice for brands

She's been a key creative for both global and local campaigns for BMW/MINI, Spotify, Red Bull, Coca-Cola, IBM, Virgin Active, Cadbury, Dove, Puma, Land Rover, and Costa Coffee.

Sector Experience

Automotive, Beverages, Branding, New Media, Personal Care, Renewable Energy, Social Enterprise, Startups, Technology

Clients

BMW, Cadbury, Coca-Cola, IBM, Jaguar Land Rover, Red Bull GmbH, Unilever

Recommendations
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Achievements
Project featured:#WhatTheFanta Flavour Search
on 28th September 2023
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Cape Town, South Africa
Skill Level
Senior
Languages
English
Creativepool member since 28 September 2023