jones knowles ritchie – Irn-Bru

The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created new branding and packaging for Irn-Bru, with the aim of conveying strength and a more industrial feel, in keeping with the drink's history. The new look introduces a cleaner, more subtle packaging design with less imagery, less shadows and flatter typography and colours, which aim to make the brand more