About me

My name is Alberto Morales, also known as Buentypo. I am a senior creative, art, and design director with over 15 years of experience and a strong artistic background. My work revolves around providing highly creative, innovative, and artistic advertising solutions to address various business challenges, driven by my passion for design and strategy.

Throughout my career, I have led teams at several international communication networks, overseeing major international and local brands such as Hatsu, Agua Cristal, Bretaña, Nacimiento, Postobón, William Grant & Sons (Hendricks, Monkey Shoulder, Glenfiddich, Grant's, among others), Pepsi, H2oh!, Gatorade, 7up, El Corral, Papa John's, Nokia, Sony, Club Colombia, Panama Light, Arturo Calle, Baloto, Ford, General Motors, Chevrolet, Avianca, Manimoto, Lays, Cheetos, Detodito, Papas Margarita, Quaker Oats, Alimentos Polar (Dogourmet and Ohmaigat), Doritos, Telmex, Fundación Pies Descalzos, and the ADA, among others.
My work for these clients has earned recognition at creative awards such as Warc 100, The Webby Awards, The One Show, Clio Awards, Wave Festival, FIAP, Cannes Lions, Ojo de Iberoamérica, El Dorado Festival, Effie Colombia, and Effie LATAM.

Early in my career, I served as the director of a multidisciplinary editorial team for , one of the first Latin American online publications focusing on art, science, and technology. As a group leader, I actively participated in art and cutting-edge technology exhibitions. We successfully published over 12 editions for both digital and print media, in addition to organizing workshops and performance events.