About me

In both my current and previous roles, I have been responsible for writing, editing and proofreading copy for a variety of purposes: from newsletter articles, press releases, direct mail, press ads, emails and social media posts, to longer copy such as brochures and guides. Currently, my task is to produce copy that meets the brief I have been given, in terms of target audience, key messages, word count and the tone of voice appropriate to the brand. I am often subsequently asked to re-purpose this copy into other formats, for example, creating web content and social media posts from a press release.

I also generate ideas for content or copy for several of the materials we produce and often this will form part of a wider campaign. For example, my team and I are responsible for putting together content for the BMW and MINI newsletters which have a circulation of around 30,000 every quarter. As BMW are the main automotive sponsor of the London 2012 Olympic Games, we also create PR ideas for BMW and MINI dealers on an ongoing basis in the lead-up to the Games. We produce press releases based on these ideas which the dealerships then carry forward.

I write copy for both customer and dealer-facing materials, therefore I am used to changing the tone of my writing accordingly. I have to be very familiar with each brand's tone of voice and be able to switch between them quickly and easily, frequently juggling several projects for different clients at the same time and regularly meeting tight deadlines.

My CV is attached for your consideration. If you need any further information or would like to see examples of my work, please don't hesitate to contact me.

Kind regards

Bryony

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