About me

Bruce is a senior creative with over 20 years' experience in the advertising and design industries.

Bruce began his career as a copywriter working for top creative agencies TBWA Hunt Lascaris (JHB), Ogilvy (JHB & CT) and Euro RSCG (London).

He has served as Creative Director at Red Pepper Pictures (JHB), GPL Brand Design (CT), TinFish Advertising (CT) and FUEL Online Training (CT).

Over this time he has produced press, poster, radio and TV campaigns for clients such as Volkswagen, Land Rover, Gaviscon, E45, Standard Bank, Nando's, BP, Woolworths, Strepsils, Jagermeister & Bacardi. He has also developed and written fully integrated campaigns (including DM, web copy, E-mailers & digital) for Ambi Pur, Felix, SEAT Automobiles and Tilda.

For his work he has received a number of nominations and awards including D&AD, Cannes, Loeries, CDF Ad of the Year, New York Festival, London International Advertising Awards and Institute Direct Marketing UK.

Bruce has also directed a number of TV commercials. During his time at FUEL Online Training he directed a ground-breaking, 48-part LifeSkills education series covering topics such as Drug & Alcohol Abuse, Living with HIV / AIDS and Abuse & Coping Mechanisms.

Specialties: creative direction; copywriting; scriptwriting; directing.

Skills

Art Direction, Branding, Copywriting, Creative Direction, Script Writing

Sector Experience

above the line, Advertising, below the line, Creative Services, Design, direct marketing

Awards

Cannes Lions - Bronze, Cannes Lions - Shortlist, D&AD Award - In-book, Loeries - Bronze, Loeries - Silver, New York Ad Festival - Third Prize

Clients

Algoa FM, AmbiPur, Bacardi, Boschendal, E45, Felix, Gaviscon, Jagermeister, Land Rover, MTN, Nando's, Old Mutual, Optrex, Sanlam, SEAT Automobiles, Standard Bank, Steers, Strawberry Lips, Strepsils, United Cricket Board South Africa, Woolworths