About me

I have 10 years experience in strategy & digital with a wealth of experience in retail and technology.

As head of strategy for public relations at M&C Saatchi my job is about connecting brands with their audiences in ways that are marvellous, measurable & meaningful.

By utilizing an insight, advantage or opportunity for clients, and by understanding their audience, I aim to create brutally simple ways to reach them with memorable messages, and create campaigns that go beyond vanity metrics, and deliver results.

Before M&C I worked as a strategic consultant to Google across multiple departments, and before that I worked at the Dixons Carphone Group for 7 years, where I started and led content, social media and digital divisions across all the brands within the portfolio, developing strategies for our marketing & customer departments.