brandcraft.hk
Quarry Bay
ABOUT
Project/ On top of our client work we are working on a studio project, to design one alphabet character each day for the year. Beginning with the letter A, we will design 14 versions of each character (14 x 26 letters = 364 days).
Aims/ The self-initiated project is designed to keep us thinking and practicing creatively each and every day. The project lets us exploring our practice in a zero-risk environment and, almost like meditating through doodling and playing, we can find better and purer concepts of language expression.
Self-initiated projects are important for our work as we are able to visually articulate our creativity in an attempt to deepen the understanding of our practice.
Back to 365 Days of Type project