brandcraft.hk
Quarry Bay
ABOUT
Project/ On top of our client work we are working on a studio project, to design one alphabet character each day for the year. Beginning with the letter A, we will design 14 versions of each character (14 x 26 letters = 364 days).
Aims/ The self-initiated project is designed to keep us thinking and practicing creatively each and every day. The project lets us exploring our practice in a zero-risk environment and, almost like meditating through doodling and playing, we can find better and purer concepts of language expression.
Self-initiated projects are important for our work as we are able to visually articulate our creativity in an attempt to deepen the understanding of our practice.