About me
I am a seasoned creative director and multimedia storyteller with over two decades of experience leading cross-functional teams and delivering compelling, audience-focused content across diverse industries. My passion lies in simplifying complex topics—from quantum physics to corporate culture—and translating them into narratives that drive brand engagement and growth. I've had the privilege of working across industries like financial services, health and wellness, technology, and entertainment, helping brands connect with their audiences through powerful storytelling.
My journey has been deeply rooted in strategic storytelling and building positive team cultures. With a solid foundation in brand architecture and multimedia production, I've led digital campaigns, live-streamed events, and high-impact content strategies that align with business goals while resonating with target audiences. My goal has always been to make content that is not only engaging but also helps brands stand out.
Over the years, I've worked with global brands like Capital One, GaiaTV, and UBM Studios, where I directed multimedia campaigns that boosted audience engagement by up to 35%. These projects improved internal communications and fostered stronger collaboration within teams. From live productions to video content, podcasts, and digital assets, I ensure that brand messaging remains consistent and impactful across platforms.
Collaboration is at the core of what I do. I thrive in leading creative teams through complex projects, always with a focus on innovation and maintaining consistency. I take pride in creating inclusive, supportive environments where teams can deliver their best work, even under tight deadlines or shifting priorities. For instance, my leadership at GaiaTV contributed to a 25% increase in audience engagement, as we crafted narratives that made complex theoretical content accessible to a wider audience.
My approach to creative leadership is rooted in empathy, active listening, and understanding client needs. I believe that authentic storytelling builds trust and drives long-term success for brands. I've had the honor of working with a range of clients, from tech companies to professional sports teams, who have praised my ability to turn ideas into compelling, impactful stories.
In addition to my professional pursuits, I'm passionate about personal growth and mindfulness. I'm a certified yoga and meditation instructor, which has shaped my holistic approach to leadership and team dynamics. This focus on wellness and empathy has helped me create environments where creativity can truly flourish, and teams are motivated to excel.
As I continue to push the boundaries of digital storytelling, I stay ahead of emerging technologies and use data-driven insights to craft content that captivates and converts. My global network of media professionals allows me to bring together world-class production teams capable of delivering high-quality content anywhere in the world.
When I'm not telling stories for brands, you'll likely find me out in the Colorado wilderness, honing my fly-fishing skills, or reading a new non-fiction book on anthropology or quantum mechanics. I'm also a former touring drummer, and I bring that same passion for rhythm and precision to every project I take on.
At the heart of everything I do is a simple philosophy: by embracing empathy, authenticity, and creativity, we can create lasting connections with audiences and help brands achieve their fullest potential.
Skills
Analytics, Audio, Audio Visual, Brand Stategy, Branding, Content, Corporate Video, Creative, Creative Direction, Directing, Editing, Management, Multimedia, Music, Performing Arts, Photography, Photoshop, Post Production, Presentation, Producing, Product Development, Production, Script Writing, Team Management, Video Production, Video-Journalism, Voice Over, Writing
Sector Experience
Communications, Entertainment, Finance, Healthcare, International, Marketing, Media, Sports, Technology
Clients
Aquent, Capital One, Cisco, Huawei, IBM, Informa, Intel, Johnson Controls, Microsoft, Samsung, UBM Events